Digital Manager/Senior Officer

 

Job Code

114453

Vacancy Deadline(mm/dd/yy)

1/31/2019

Job Title

Digital Manager/Senior Officer

Languages

Arabic, Excellent

 

English, Excellent

Country

Egypt

City

Cairo

Job Category

Marketing

Job Type

Full Time

Job Level

Senior

Description

- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies.

- Provide thought leadership and perspective for adoption where appropriate

Qualifications

- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments - Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement

Gender

Any

Car owner

Any

Education major

Marketing

Experience

6 - 9 Years.

Salary (L.E.)

Negotiable

Job Contact Person

Human Resources

Job Contact E-mail

recruitment@zewailcity.edu.eg